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Plenary session

Section date(s) : 26.09.2008

Moderator(s):
Lyskovsky Alexander, lyskovsky@alawar.com

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• Welcome speech
• ISDEF – association and conference
• Российский рынок тиражного ПО в 2008-м году
• The State of the Market - The Global eCommerce Environment
• Окно возможностей для российский ИТ-компаний
• Российское государство, IT-ассоицации и рынок программного обеспечения

PR department activity

Section date(s) : 28.09.2008

Moderator(s):
Chernova Tatiana, tank@alawar.com

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• Blazing efficiency of PR for IT companies in Russia. Journalist's notes
• How do I make contact with Media, and pass my messages to wide audience
• Roundtable: Navigating the choppy waters of PR: choosing the right partner to promote your high-tech products
• Roundtable: Promoting Russia abroad: ask not how your country can promote you, but what you can do to promote your country

Investments into IT market

Section date(s) : 27.09.2008

Moderator(s):
Galitsky Alexander, alexander@galitsky.com

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• Круглый стол: А если польза от инвестиций?
• Инвесторы и консультанты
• Истории из первых рук: как мы поднимали инвестиции
• Встречи с инвесторами "1 на 1"

Legal section

Section date(s) : 27.09.2008

Moderator(s):
Katalov Alexander, akatalov@gmail.com

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• Защита ИТ-разработок, как главное конкурентное оружие в условиях сжатия рынка
• Faster than the speed of light: accelerated patent examination procedure in USA
• Website and U.S. and International Copyright Issues. What Every Businessman Should Know When Creating or Commissioning a Website.
• Key changes in Russian legislation for software companies in 2008. First results.
• 101+ ways to lose your software

Staff management

Section date(s) : 28.09.2008

Moderator(s):
Lyskovsky Alexander, lyskovsky@alawar.com

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• Успешный опыт разработки Интранет-портала в инновационных компаниях
• Корпоративный портал
• Свои или чужие - увеличивать штат или все аусорсить?
• Круглый стол: идеальная команда для разработки средних и крупных программных продуктов

Business Growth

Section date(s) : 28.09.2008

Moderator(s):
Rizhikov Sergey, rsv@bitrixsoft.com
Kurashev Dmitry, dsk@entensys.com

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• How can a Russian start up overcome a “Valley of death”?
• Round table conference: Number versus skills. Can business be developed by oneself?
• Round table conference: How to become a leader?
• Growth crisis of the IT-companies

Developer support programs

Section date(s) : 26.09.2008

Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com

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• ISV program and software development tools
• Usability of Software
• Parallels ISV programm FastTrack
• Microsoft ISV program
• How to do business with NOKIA
• round table

Internet promotion

Section date(s) : 27.09.2008

Moderator(s):
Rudenko Mykola, mykola@rudenko.com

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• Pushing your competitors out of SERPs
• Traffic and on-line sales sources... Overview, analytics, practical recommendations.
• Typical SEO mistakes
• WEB 2.0 as Marketing Instruments or Viral Marketing Lessons
• E-mail marketing. Promoting your product in WEB-communities of your potential customers

Marketing

Section date(s) : 26.09.2008; 27.09.2008; 28.09.2008

Moderator(s):
, nickolay.vasiliev@promt.ru

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• Learning from past mistakes: better use peers' experience
• Expanding into Europe and Asia - Useful tips for beginners and Experts
• B2B Software Product Launch
• "Channel Sales" Round Table (Bitrix, UMI, Alawar)
• eCommerce Providers
• True?! or False?! eCommerce myth
• A French approach to the French market
• Leading global operators and OEM choose the best solutions. Experience of the Russian product promotion on the world software market (Spirit)
• Online marketing methods and e-commerce channel management in a successful software start-up. Parallels case study
• Opportunities for ISDEF members on Western European markets
• Russian registrators round table
• Avoiding channel conflict?